For four decades, Ruth Roche has fearlessly pushed the boundaries of hairdressing, blending her mechanical engineering background with raw artistic talent. As Artistic Director for Trevor Corbie, Redken, and Pureology, she’s not just shaped industry trends - she’s revolutionized them, earning over 15 awards, including 7x NAHA wins, the Uncensored Beauty Award, and Lifetime Achievement award along the way.

From building her NYC salon to creating show stopping editorial collections, working with celebrities, and inspiring stylists worldwide, Ruth’s passion for the craft runs deep. Now, through VISION CRAFT UNIVERSITY, she’s channeling this fire into her most ambitious mission yet - combining her engineering mindset with decades of artistic expertise to transform beauty education.

VISION CRAFT UNIVERSITY is Ruth’s love letter to the industry- a place where stylists master every texture and bring their wildest creative visions to life. Her systematic, advanced education breaks down complex techniques while igniting artistic expression, empowering professionals to push beyond their limits. This int’s just education - it’s a creative revolution for stylists ready to unleash their full potential, whether they dream of

Ruth’s classes will be taught on Sunday, April 26th, 2026. Ensure your place by purchasing a ticket online below.

Ruth’s Class Description:  

This class is for creatives who want more freedom in how they cut hair.

The Thinking Cut is about making intentional decisions. Razors, shears, and blending shears are used interchangeably to show that strong haircuts come from how you think through the cut, not the tool in your hand.

There’s no single formula or fixed order. You’ll learn how to read the hair, shift tools with purpose, and build the cut through placement, sequence, and instinct—creating expressive results that can be lived in or controlled, and always wearable.

This class expands your cutting language, giving you more confidence, more options, and more creative ownership behind the chair.

The Thinking Cut is for stylists who want to design haircuts, trust their eye, and work with intention—without being boxed in.

Attendees tool list:

**MANNEQUIN HEADS ARE NOT PROVIDED FOR THIS CLASS 

• Mannequin head

• Mannequin stand

• All Shears including razors and texturizing shears

• Blow dryer with concentrator

• Paddle brush

• Styling brushes

• Spray water bottle

• Clips

• Cutting combs